XO TEA
Four invigorating cold ones from Perth’s finest tea brand.
Mmmm. Could really go an iced tea right now. That’s what you’re thinking, isn’t it? Us too. Because few can resist the crisp and cleansing elixir that is a classic hot bevvo served cold. XO Tea already had our hearts, now they have our attention with the release of this swanky new range of ready-to-drink iced teas in tall, slender cans. Two with caffeine, two without, all free from sugar and repping native lemon myrtle, it’s beautiful to see the iced tea department grow up.
✓ HOT NEW MARKET – As people’s passion for fizzy drinks goes flat, healthy and energising beverages like cold brew, kvass, nootropics and iced teas are on the ascent. XO Teas play into consumer demand for pure and natural refreshment that tastes great and boosts their health too.
✓ INNOVATIVE FLAVOURS – Unique and unexpected flavours are one of six key drink trends for the new year. XO have already positioned themselves as native botanical specialists, and their inclusion of local ingredients like lemon myrtle and rosella in combo with favourites like Jasmine and English Breakfast is compelling indeed.
✓ STANDOUT PACKAGING – Iced teas generally appeal to a younger demographic, and these fun and carefree cans that feel great in your hand are bang on target. Best of all, they won’t shatter and can be recycled.
✓ GOURMET VIBES – There are so many variations on tea and coffee these days because consumers are excited to explore, expand their culinary horizons, and unleash their inner gourmand. XO sends out big gourmet vibes with real leaf tea, zero extracts, punchy flavours and a very virtuous ingredient list.