Vibrant ferments made with pristine Tasmanian spring water.

In a competitive category, Love Your Guts gets Lots of Love. Their products radiate health appeal, made with locally grown vegetables and pure Tasmanian spring water. How’s that for sparkle? Their zesty krauts and kefirs are crafted by hand under the guidance of wellness practitioners, bringing a therapeutic spin that health-conscious consumers adore. And finally, their price point is on point, hitting the premium/affordable bullseye.

✓ Winning flavours – These guys make the best Daikon Radish + Turmeric Kimchi, the greatest Beetroot + Ginger Sauerkraut and the ultimate Elderflower Kefir. By perfecting the classics, they maintain broad and consistent appeal.

✓ Price appeal – In a fast-growing but competitive category, Love Your Guts have managed to offer a delicious organic range with innovative flavours at a price that will tempt your weekly shoppers.

✓ Tasmanian edge – “I’m from Tassie” is a modern badge of honour, and these island-born ferments wear their provenance with pride.

✓ Kaleidoscopic kefir – When you combine Tassie spring water, fruit juice and billions of good bacteria, you get truly charismatic kefir. And with five amazing flavours like Raspberry & Mint, Strawberry & Basil and Passionfruit, shoppers can’t help but love their/your guts.

@loveyourguts.co